4 Larks started when we identified a distinct lack in the market when it came to beard oil.
Yes, there were similiar beard care products, but these just didn't have what we wanted. If you can't find what you want, then make it!
This is exactly what we did, but then we realised that other people may like it as well... and they did, you being one of them!
We don't care if you ride a motorbike, a car or a unicorn. As long as we can help make your beard look good, we're happy.
So why '4 Larks'?
You may know the limerick:
There was an Old Man with a beard,
Who said, "It is just as I feared!
-Two Owls and a Hen, four Larks and a Wren,
Have all built nests in my beard.